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Athlete Life Management
Athlete Life Management aims to empower our athletes to “win” in sports and “win” in life through a proactive, structured and deliberate plan where normative and non-normative transitions in the various life stages are catered for while they pursue sports.
Athlete Life Management (ALM) facilitates athletes in proactively planning for all other areas of their life while they pursue sports. Through ALM, the athletes are guided in making decisions on major transitions and milestones as they continue to progress and develop their best potential in sport.
This systematic approach, delivered by dedicated athlete life specialists, will address essential aspects of an athlete’s life stages such as education, career, financial literacy, mental well-being, and social support networks, whilst navigating unique challenges and ad-hoc non-normative transitions.
This comprehensive support structure ensures that our athletes pursue excellence in both their sport and life performances throughout their sporting journey and post-athletic life.